Video content has become one of the most effective marketing methods today. Stepping up your video marketing game will help you stand out from your competition as people are more interested in watching rather than reading things. One of the ways to improve your video marketing technique is through video transcription.
What is video transcription?
Video transcription refers to the process of converting a video’s audio into text. You can transcribe using a human transcriptionist, automatic speech recognition software or both. Typically, a complete video transcript includes the words spoken on the video. However, others may consist of sound effects and background music.
But, what is the big deal with video transcription?
There are plenty of benefits of transcribing video content. However, these are the top reasons you need video transcription for your business.
Improve Your Video’s SEO
The primary reason for running a video marketing campaign is to increase the traffic in your business. For that reason, video SEO is an essential factor you need to pay attention to before you hit the upload button.
Unfortunately, video SEO is a little challenging compared to regular SEO because search engines cannot ‘read’ or ‘understand’ the message your video is trying to pass across. Adding transcription to the videos ensures it contains searchable words that search engines can recognize.
Any search engine can index your video depending on how users frame their queries with these searchable keywords. That ensures you generate more qualified traffic, which will boost your overall sales.
Improve User Experience
Another reason you should invest in video transcription is to improve the user experience. Video transcripts give your web visitors different options for digesting the contents of your video.
As we all know, people learn things differently. As a result, video content that suits a particular potential customer might not be ideal for communicating with another. Luckily, transcripts and captions provide an alternative option for these prospective clients.
Video transcripts provide additional cognitive reinforcement that enhances the experience of anyone that views your video.
Improves Engagement
By enhancing user experience, video transcripts can help make your videos more engaging. That means the visitors are more likely to spend more time on your website.
Videos with captions are easier to understand and follow. As a result, a viewer would want to continue consuming the content. With more time spent on your website, a prospective client is more likely to buy from you since they are higher chances they will find what they are looking for.
Enhance Accessibility
If your videos are getting fewer views than you expect them to, chances are you are ignoring a particular section of your target audience.
When running any marketing campaign, it is essential to develop content that suits every individual in your target audience. Unfortunately, regular video content does not cater for non-native speakers and people with hearing disabilities or cognitive disorders.
Video transcripts help you reach out to a larger audience as it enables individuals with any of these issues to consume and enjoy your video content. Also, subtitles can be translated to other languages, allowing your marketing campaigns to reach the global market.
Legal Compliance
Another reason you need to invest in video transcription is to ensure you comply with existing legal requirements. A large percentage of the individuals who have hearing impairment are either in the educational or in the workplace setting. Like anyone else, these individuals have the right to enjoy any resource, regardless of the situation.
In light of that, there are several antidiscrimination laws designed to ensure everyone respects these rights. A section of these laws requires that videos include subtitles or closed captions to ensure they are accessible to everyone.
So, it may be a good idea to proactively include captions on our videos to avoid any possible legal battles.
Parting Words
Video advertising is slowly taking over in the realm of marketing. It is crucial to improve your video marketing techniques to ensure you remain relevant in the market. Apart from the 5 mentioned above, there are many more reasons why you should use a Youtube transcription service. Making video transcription an essential part of video marketing will ensure your business will thrive in today’s competitive market.
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