Instagram hashtags are powerful. They can help your posts reach your target audience, attract Instagram followers in your market segment, increase engagement, and create a more positive and well-known brand image.
Hashtags can take your business to a new level, but are you using them frequently? With an unclear strategy, they become useless and ineffective.
What and Why
A hashtag is a short word or phrase, usually one to three words, preceded by a pound sign (#). It is essentially the process of ranking on Instagram. Approximately 95 million photos are posted to Instagram every day, which makes it difficult for Instagram to effectively provide the right content to the right people. Hashtags help viewers who are most interested in viewing your posts find your posts. They can help you reach your target audience, and more importantly, they can help your target audience find you. These users are more likely to interact with your posts because this is what they searched for.
Using hashtags on Instagram is relatively simple, but you should follow some rules to make the most of hashtags. We have compiled 7 creative ways to use hashtags on Instagram for more followers. ig 粉絲
#1. Do Your Research
First of all, it is important to understand that the art of using hashtags is more than just adding hashtags before the words that come to mind. To use hashtags in Instagram content wisely and effectively, you need to do some research.
- Use online tools-Many Instagram hashtag generators generate relevant hashtags and provide you with some data about which hashtags are popular.
- Start searching-enter the hashtag idea in the Instagram search bar to see what auto-completion options are available.
- Test your competitors-understand what your competitors are doing and which accounts your target audience will follow.
The key to choosing good hashtags is to make sure they fit your audience’s interests and are popular, but aren’t too popular: you don’t want to get lost in the chaos.
#2. Use Branded Hashtags
When you use Instagram for Business, brand tags are unique tags for your brand. It can be just your company name, slogan, or the name of one of your products. Brand hashtags are designed to bring together topics for you and your audience. They can be used for promotional activities or to collect user-generated content (UGC).
#3. Observe the Hashtags Used by Your Followers
If your audience is already using a specific hashtag, likely others are also using it. Finding these existing Instagram communities is a great way to expand your audience and reach the people most likely to be interested in your business. Follow your top followers and check the hashtags they use. The Instagram search tool can provide you with more information about which hashtags the people you follow are interested in. When you search for Instagram hashtags, the search tool will tell you if the hashtag is followed by people you follow (please note that this only applies to mobile devices, not desktops). You can even try some of the best sites to buy instagram followers to get the best engagement rate.
#4. Combine Trendy and Niche Related Hashtags
This is the old dilemma of online advertising: should you use popular search terms/categories/thematic tags that have a wider coverage but more competition or niche-related hashtags? The answer is both! Popular hashtags keep you on the map, but there are many other Instagram users on the map. Hashtags can help you stand out from the target group that is most relevant to you. Mix the two in each post.
#5. Focus on the Number of Hashtags
Instagram allows you to put 30 hashtags in each post, but that doesn’t mean you have to do it every time. Too many hashtags feel like spam, like filling the web with keywords. So what is considered optimal? The publishing industry seems to follow the rule of less is more. We usually see brands spanning two to five or so, which leaves some leeway based on their signatures and their goals.
#6. Hide Your Hashtags
To allow readers to focus on your well-written caption, it is best to minimize the appearance of your tags on Instagram, because the tags that stand out in the post usually look messy, spam, or inappropriate.
There are two ways to hide hashtags:
- In subtitles: This is effective because Instagram hides subtitles after three lines, so your hashtags are not visible unless your followers click the “More” option or read comments on your posts.
- In comments: After receiving other comments on your post, your hashtag will not appear until the user clicks the “View all comments” button.
#7. Know Which Hashtags to Avoid
Instagram has a list of banned hashtags, but it does not publish that list, nor does it have a reputable source. Some are intuitive, such as NSFW and self-harm tags, while others such as #pushups and #mustfollow are not. If you have any doubts about your hashtags, please use the search function of the app to find them. If they do not appear there, it means they are forbidden.
Wrapping Up
You should now be ready to go out and conquer Instagram hashtags to help you achieve your business goals. Are you ready to take your hashtag game to another level?
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