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7 factors to consider when starting your own gambling business in India

by Sonal Shukla

According to statistics, India’s online gambling population has reached 400 million people, bringing in revenue of more than 1.3 trillion Indian rupees this year. So it is no wonder why one might like to start an online casino business in India, like the ones you can find at https://casinosindian.com/.

From the point of view of our gambling expert Monin Manne, there are several factors to take into account when starting an online casino in India, and in this article we will go through them.

Registration Of The Company

In order to start up any kind of business in India, you have to register a company to obey all the requirements in the territory. To do so you must: 

  • Get a digital signature
  • Obtain a Director Identification Number
  • Register an account in the MCA portal 
  • Apply for the company to be registered officially. 

Another option is to register a startup in the Indian start-up program. This can be done through the Startupinindia site. 

Licensing

As the regulatory requirements are not very clear in India, it is important to check the licensing needed to run the operation legally. According to the Gaming Law Act, Sikkim is the only state where you can acquire the license. 

The best solution would be to get a white label casino license, meaning that you are responsible for the customer, their safety, and their funds. This is not an easy task as Indian jurisdiction is quite picky when choosing whom to grant the license. 

Another way on how to operate in India is if a foreigner has an international gambling license that allows you to operate in India. Meaning that you will need to get a license from either Malta, Gibraltar, or another country where online gaming laws are more lax – this might also save some costs. 

Business Partners

Another important factor to consider is having reliable business partners, especially the software provider. Choosing a dependable provider can lead your business to success. 

It is vital to evaluate the gaming content that the software provider can offer. It’s also important to check the provided security features as well as flexibility and adaptability to your needs. 

There are many software providers to choose from, thus it is important to choose the one that fits you. 

Target Audience

Additionally, you need to evaluate your target audience. This will allow deciding on the type of casino games you provide, either bingo, poker, sports betting, or other games. It is suggested to check the trends and most popular games in India to know what to provide. If you want to open a betting site, it’s important to include popular sports – cricket, baseball, motorsports, football and futsal.

Also, take into account that some games are not allowed in India as they only permit skill-based games. Furthermore, some games are restricted in a few regions or cities so be sure to check that out. 

Website and Mobile App

The website or the mobile app is the key element to getting the actual players. Thus having a user-friendly site is a must. It is also good to have both Android and iOS apps ready for the players. As having the best quality app might be costly at first, in the beginning, you can offer a mobile version of the desktop site. 

Having a good website does not only mean being fast and well-made, it has to be unique, attractive, and, most importantly, easy to use for  users. If all of these needs will not be met, it is easy for users to switch to another provider. 

Payment System  

It is important to understand what payment methods to provide to the customers and what are the most popular ones used by people living in India. When looking for a payment system provider you should consider if they have a good reputation if they allow multiple currencies and payment methods and if they ensure fast payment processing.

Having a large variety of payment options that are secure will guarantee loyalty from the players. 

Marketing

As the online casino market is huge, it is essential to have a well-designed marketing plan and strategy. Firstly evaluate the competition of other Indian online casinos, understand the Indian consumer behavior to have especially tailored offers for them. 

Most commonly, online casinos have welcoming bonuses, loyalty programs, attractive bonus systems, and retention programs. Evaluate if you can afford to introduce all of these marketing instruments or if at first, you need to start with only a few of these tools. 

Conclusion 

To sum it up, starting your own online gambling business might be a challenge, but it all will be worth it if you take your time researching and taking into account all the above-mentioned steps.

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