The social media landscape is constantly evolving. Keeping up with new platforms and technologies can be challenging. But one thing remains constant: the power of influencers. An influencer is somebody who can influence the buying decisions of others. In the world of social media, influencers have a large following of engaged fans who trust their opinion. Moreover, according to a study, the top social media influencers are making more money than ever before.
If you are looking to reach a new audience, working with social media influencers is a great way to do it. However, to use such platforms smoothly, it is critical to have a reliable internet connection, such as Mediacom. Check out the Mediacom paquetes and select one that fits your requirements so your posts being up late, can be the least of your worries.
Nevertheless, there are so many platforms available with so many influencers out there, that it can be tough to find the best one. We have compiled a list of the world’s top social media influencers for your ease.
What does Social Media Influencing mean?
An influencer on social media is an individual, who has earned credibility in the field and has access to large audiences, and can convince others to do something following their advice. In reality, influencer marketing is rapidly evolving and will soon become an important instrument in a business’s arsenal when executed correctly.
So dive in to find out about the world’s top social media influencers and their Instagram following that earned them this spot.
Followers: 22.8 million
He started his career as a successful beauty makeup artist and influencer. He was the first male brand ambassador of Cover Girl. Moreover, due to his YouTube videos, Morphe collaborated with him and released an eyeshadow palette and a makeup line.
He regularly shares his makeup skills on his Instagram profile, from natural makeup look to creative makeup line. Charles also collaborated to film a tutorial video with Kylie Jenner, Zendaya, Kim Kardashian, and Demi Lovato.
Followers: 27.5 million
Chiara Ferragni was the first Italian influencer to work for top-class designers, including Tommy Hilfiger, Steve Madden, Max Mara, Christian Dior, Chanel, J Brand, and Louis Vuitton.
She started her influencing career with a fashion blog called The Blonde Salad and started posting on Instagram. Chiara was among the bloggers to feature on the cover of Vogue magazine. Ferragni was highlighted on the front cover of Spanish Vogue magazine in April 2015.
Followers: 40.3 million
Addison Rae is an American social media celebrity and dancer. Her first fame was via social media after posting video clips of dancing on TikTok and which is her most popular platform. But she has built up a significant fan base on Instagram and has gained a lot of traction on the platform. The majority of her Instagram posts are about beauty rather than dancing.
Followers: 50.6 million
The makeup artist from Oklahoma is among the most well-known beauty experts with a broad social media reach. The makeup tutorials she posts on her Instagram account have garnered her 49 million followers since she first began blogging.
Huda’s key to success has been showcasing her effective makeup products, establishing trends by sharing reviews and putting together the infamous how-to-do video tutorials. Huda has now launched her makeup line, and her page is packed with influencer videos of how people apply makeup and fashion tips and recently debuted her reality TV show.
Followers: 78.6 million
Senegalese-born Khaby Lame began his online fame via TikTok. However, he also got success on Instagram. As a comedian, the actor makes short sketches of comedy on both TikTok and Instagram where he satirizes those who complicate simple tasks. He holds the record of being the most-watched Italian on both TikTok as well as Instagram.
Followers: 356 million
With 356 million followers, she is the most powerful influencer on Instagram. She started her makeup line after surgically enhancing her lips and using her socialite status.
Being a versatile entrepreneur, she highlights her modeling, her status as a socialite, and her makeup business through Instagram posts. Additionally, Kylie earns a lot of money from sponsored posts. She also had the distinction of having the most popular Instagram posts. This isn’t a small feat on the prestigious list of influencers on social media!
Followers: 465 million
Nobody has a more powerful social media footprint around the globe as the Juventus soccer superstar and a five-time Ballon d’Or winner, Cristiano Ronaldo. He is ranked first on the most lucrative Instagram influencer list, earning a whopping $1.6 million for each post.
His million followers have access to various sponsored posts, including his paid partnerships across Nike and his line of underwear. He also shares a variety of games and training photos and family pictures. People are very much interested in his life outside of his football career and follow him for a peek behind the curtain.
The above-mentioned list contains the top famous social media influencers. However, relying solely on the number of followers isn’t an accurate indicator of influence, especially within a specific area. To truly be an influencer, you have to interact with your target audience and not just a broadcaster.