In-stream ads
YouTube in-stream ads can be a good way to improve your brand awareness and conversion. You can choose ad formats that are suitable for your target audience. But before you start, it is important to have a budget for your campaign and set up brand safety settings. Also, the length of the ad should be within a few seconds.
In-stream ads are advertisements played before or during a video. They are also sometimes called overlay ads. These advertisements are usually low-key and change the background music. The first few seconds of an ad play a major role in persuading viewers. Therefore, it is vital to have amazing content.
A key benefit of using YouTube in-stream ads is that they can target audiences in a more specific way than traditional pre-roll or post-roll ads. For instance, you can target your ad based on the website URL or content topic. Alternatively, you can target your ad by keywords, or even a YouTube channel. This means that you can target more audiences and improve your ad’s performance.
Unlike a traditional pre-roll or post-roll promo, an in-stream promo can be skippable. The viewer can skip the promo after it has lasted for five seconds. However, there is no guarantee that your promo will be skipped. Thus, you can increase your chances of promo success by making the content enticing and demonstrating the value of the CTA button.