Videos have gradually become an indispensable part of real estate marketing in the contemporary digital era. You will be surprised to know that listings on property websites that have a video receive 403% more inquiries than those that don’t contain videos. Over 86% of homebuyers also use videos to research a given community. The role of videos in promoting real estate marketing has grown exponentially.
Real estate agents using videos to showcase properties also have a higher success rate. During the global COVID-19 pandemic, when lockdowns were imposed, people had no other choice but to resort to videos for buying properties. Editing a well-shot real estate video helps enhance the quality of output and customers are more interested in seeing the property. One can easily use video editing tools like InVideo to create a powerful marketing clip.
Effective Video Editing Tips for Realtors
Editing plays a crucial role in creating an engaging and impactful video. Shooting real estate videos is like introducing a motion in a still environment, and editing the real estate video helps to achieve the same seamlessly. Let’s look at some exciting video editing tips for realtors that can also help generate more leads.
1. Use Transitions While Editing
One of the most common mistakes individuals make when editing real estate videos is failing to include transitions. Using transitions between the clips is essential as it helps prevent your video clips from looking choppy and segmented. Jump cuts don’t go well with real estate videos. It would help if you used transitions effectively to create a narrative and story about the property. It is also advised to record a mix of wide shots, pans, and close-ups. It will help to create a dynamic and attention-grabbing video.
2. Choose a Royalty-Free Music
Sound effects are as significant as visual effects. Most people overlook the music aspect of the video. However, music plays an essential role in setting the mood for the video, which ultimately helps to invoke emotions from potential buyers. One should always use royalty-free music in their videos. You can easily find a plethora of royalty-free music on YouTube’s audio library. Video editing tools like InVideo also offer plenty of options to add sound effects as per the requirements of your videos.
3. Don’t Overdo Video Effects.
When it comes to editing property-related videos, you don’t want to overdo the video effects. It would help if you didn’t aim to show something that’s not there. It is recommended to add some products that can help you create an engaging video. However, you must not mislead the potential buyers by adding various types of video effects. Try to keep it simple and catchy.
4. Short and Crisp
One of the most important things to keep in mind while editing videos for real estate is that they should be short and crisp. The online audience has a shorter attention span, and you don’t want to feed them a long video. Always try to focus on highlighting the USPs of your property and omit anything irrelevant.
These were some essential video editing tips for realtors that can help them generate more leads using their video marketing efforts. A short and catchy video that can help to highlight the unique elements always goes well with the customers.