Honoré Gaming has expanded its worldwide reach over the past few months. In recent years, the firm has expanded its presence in Africa and has launched its own loyalty program in the region. The team sits down today for an interview with Chief Operating Officer Christophe Casanova and reveals how these pivots were made for Honorés Gaming. Honoré Games is an industry leader in i-gaming and interactive betting. Tell me about the best selling products in African markets?
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Casanova Gaming is a French gaming company with a focus on the emerging markets, especially Africa. In this interview, CCO Christophe Casanova discusses the future of the gaming market in Africa and answers some FAQs about his new slot game, Grand Casanova Slot.
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Casanova Gaming CEO Christophe Casanova’s presentation at Africa Business Summit was a delight to watch, as he spoke about the company’s growth in Africa. The gaming company has been operating for two years in the region, with a presence in Nigeria, Kenya, Senegal and Ivory Coast. In the next five years, Casanova predicts that online gambling in Africa will grow from $250 million to $1 billion.
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In this interview, the Honoré Gaming CCO discusses the need to adapt to what Africa is doing by creating games that are local, culturally sensitive, and appropriate for the audience. He also expresses his belief that there is a great opportunity for growth in Africa because of the lack of competition.
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With a market of over one billion people, Africa has been a long-time target for global gaming companies. Honoré Gaming CCO Christophe Casanova explains the potential future opportunities in the continent and offers advice for companies looking to break into the market.
African markets are still relatively untapped so there is a great opportunity to come in now while they are still developing, said Casanova. In order to be successful, it’s important that you really understand the culture.
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