Inspire Brands is the owner of the international chain of Baskin-Robbins ice cream and speciality bakery shops in the United States. Burt Baskin (1913-1967) and Irv Robbins (1917-2008) established Baskin-Robbins in Glendale, California, in 1945. The company is now headquartered in Canton, Massachusetts. With more than 8,000 locations, including approximately 2,500 shops in the United States and more than 5,000 in other nations, it claims to be the largest network of ice cream speciality stores in the world. Nearly 50 nations sell ice cream made by Baskin-Robbins.
Since 1945, the business has released more than 1,300 flavours, with the inclusion of vegan and non-dairy flavours in 2019. After relocating from Randolph, Massachusetts, the company’s headquarters have been in Canton, Massachusetts, since 2004.
Irv and Burt have had the concept to make 31+ varieties for more than 70 years, while everyone else is still selling strawberries, chocolate, and vanilla. With more than 2,500 franchised outlets nationwide, Baskin-Robbins is without a doubt a household name in the United States in part because of outsider inventiveness. With more than 5,300 franchisees outside of the United States, it is also a big success overseas.
What is famous about Baskin-Robbins?
The biggest ice cream chain in the world, Baskin Robbins, is well-known and adored all over the world. Our diverse selection features regional favorites like Honey Nut Crunch and Alphonso as well as international favourites like the delectable Mississippi Mud and Mint Milk Chocolate.
Baskin Robbins’s “31 flavours”
The business is well-known for its “31 flavours” motto, which refers to the possibility of a consumer enjoying a new taste each day of any given month. The catchphrase was created in 1953 by the Carson-Roberts advertising firm (which eventually merged into Ogilvy & Mather). People ought to be able to try out flavours for free until they find one they like, according to Baskin & Robbins.
What does 31 in Baskin-Robbins mean?
Before 1991, when the words “Baskin” and “Robbins” were sandwiched between the number 31, this was the company’s iconic symbol. They also debuted the pink and blue colour scheme at this time.
Austin said, “The 31 speaks for our philosophy that every day of the month, we should be able to introduce a fresh, new ice cream flavour to our guests. The brand revamp that included the introduction of the logo took place in 2005
The Baskin Robbins logo underwent its most recent redesign since 2006 in 2022. The new logo is a more serious variation of the old one. The font is a little bit more contemporary, and the designers have replaced the blue with brown. But the significant number 31 is still visible in the emblem. The pink portion of the letters B and R are made up of 31 much like the previous logo. Baskin-Robbins has actually produced over 1,000 kinds as of today, so the number of flavours may not be as astounding as it was all those years ago, but it still plays a significant role in the company’s history.
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