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Chennai super kings

Chennai super kings the unicorn WhisltePodu

by priyanka singh

Chennai super kings is the four-time champion of the Indian Premier League. The IPL has seen its fair share of controversy. It has been criticized for not being an authentic sporting event, but fans have always loved it and can’t seem to stop watching it. 

Chennai super kings also became India’s first unicorn sports brand. Chennai Super Kings is a full-fledged franchise to play Indian Premier League (IPL) and is located in Chennai, Tamil Nadu. The team has been associated with IPL since its inception in 2008 and has won four championships – 2010, 2011, 2018, and 2021.

The beginning of an Era

In 2008, the Indian Premier League (IPL) was introduced in India. It introduced the concept of the franchise. This was the first time a league was introduced in order to capitalize on its brand value and attract new fans. It also helped to increase the popularity of cricket in India.

The story behind this event is long and interesting. The online gambling company “Cricket” went into a partnership with ESPN International Radio and then signed on IPL as an official broadcaster partner. Later ESPN also started their own channel called “ESPN STAR Sports.

Earning of IPL to become Brand

After the IPL began, Indian cricket officials were worried about the sudden rise in popularity of a single sport. The problem was that cricket alone was not enough to support an event of this size. Therefore, it had to be linked to a major event or event series. Finally, IPL became such an event due to its association with the “T20” format of the game.

The success and popularity of IPL are higher than ever before.

Owner of Chennai super kings

The team is owned by the India Cements group and has been the official sponsor of the league since its inception.

The official IPL team is called Chennai super kings, which is named after their home stadium “Chepauk”. The super kings were one of two teams to compete in all the inaugural matches. They were also one of the original team owners.

Entry into every final

Chennai super kings is a very consistent performer in IPL. They have entered all IPL finals in which they have participated so far. They have won the title of the IPL twice and finished as runners-up twice. Their first victory came in 2009, when they defeated their arch-rivals Mumbai Indians by 2 wickets with one ball remaining.

Last season (2021) was the most successful for Chennai super kings so far.

Becoming the Unicorn brand

The IPL has been criticized as a brand that is based on cricket and not genuine sport. The IPL still remains one of the most popular sporting events in India. Every year, the team adds 300 million fans to its brand named “Chennai super kings”. That’s more than all the teams except for Mumbai Indians.

In 2022, their market cap touched Rs 7,600 crores, the second-highest of all sports teams in the world after the football league. In grey market trading CSK share was in the Rs 210-225 price band.

Chennai super kings

Chennai super kings made their first appearance in the Super 10 tournament in 2018, after being suspended for two years due to allegations of corruption against team officials. This was the first time that CSK came back again to compete in the IPL after they had been suspended, due to allegations of corruption against team officials. CSK did not have a good start in the tournament and lost their first match by 54 runs at home against Kolkata Knights Riders.

Captain cool of CSK

MS Dhoni is the captain of Chennai super kings. He is popularly known as Captain Cool for his cool and calm approach in any situation. In fact, this name was given to him by the former Australian coach John Buchanan, who said that Dhoni is “so cool under pressure” that he’s like a “Sheriff”.

Dhoni has been the undisputed leader of India’s team and also proved his ability in T20 cricket.

Valuable players of CSK

Suresh Raina, Faf du Plessis, Mathew Hayden, Dwayne Bravo, Shane Watson, Micheal Hussey are one of the most valuable players of CSK. They give many chances to young stars of the Indian cricket team. Raina has been the third-highest run-scorer in the IPL. Raina is a star batsman for Chennai Super Kings. He has played for Gujarat Lions in the Indian Premier League (IPL) in 2016 and 2017 when CSK was banned from IPL.

Youngsters in the team

Jadeja, Mitchell Santner, Deepak Chahar, and more are a few of the young players who are trying hard to give the best performance for their team. They all have great potential.

Chennai super kings brand value

Chennai super kings, who have been the most dominant side in all of the IPL to date, post the highest value and brand strength. In a study conducted by Business Today, which measured ‘Brand Strength’ on a scale of 1 to 10 where 10 reflected the best possible result, CSK obtained 9.9 as their score. The entire Indian Premier League has averaged out at 7.7 as a whole for brand strength and Chennai Super Kings led with 9. 9. The previous best was the Kochi Tuskers Kerala with 8.6 in 2013.

According to Business Today’s research. The higher the brand strength, the better the brand and corresponding higher market value.

According to Business Today, ‘CSK as a brand has been successful in striking the right chord with its target audience. It has a loyal fan following, which makes it one of the most popular teams of the IPL. Furthermore, with the brand’s association with Chennai, fans have come to associate it with pride and passion. This is especially true in the case of CSK’s arch-rival team – Mumbai Indians. Which has not been able to create such a loyal fan following in spite of being one of the most successful IPL franchises.

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