The IPL is a Twenty20 tournament featuring teams from around India and team owners who bid to purchase franchises. The league kicks off in April with associated marketing events that draw huge crowds and television ratings; That is the reason that IPL broadcasting rights are now the talk of the season. It culminates in May with a final at the Wankhede Stadium in Mumbai, India’s largest city and commercial capital. The winning team receives 20 million dollars (USD) of the total prize money, which is divided among the top three teams.
In March 2008, two new teams were added to the eight-team schedule. During September 2009 a third team from Bangalore was greenlighted as a replacement for one of the original teams from Ahmedabad, Gujarat. In March 2010, it was announced that two more new teams would be added in 2011 (with a thirteenth team added in 2012).
The IPL boasts average attendance figures exceeding twenty five thousand people per game and over 100 million TV viewers.
Past IPL broadcasting rights
In October 2013, the IPL broadcasting rights were sold for approximately 810 million USD for six years (from 2018 to 2023). The BCCI announced that an additional 42 million USD would be paid as “Econ (Economic) Contribution” by the winning broadcaster. This is in addition to the 200 million USD fee paid by the winning bidder. In October 2015, the BCCI confirmed that Star India had won a new set of television rights from 2018 to 2022 in a deal worth 562.36 billion Indian rupees ($82.3 billion). The new deal included a title sponsorship of the tournament, replacing Sahara as the IPL’s title sponsor in November 2015.
The BCCI has also entered into separate agreements with sports marketing agencies IMG and Insel Enterprises, under which IMG handles advertising sales for international cricket events (including the ICC World T20) and Insel manages commercial activities for the BCCI. Both agencies have done extensive work for cricket-related events and sponsorships with their respective dealings with the ICC and BCCI.
A similar deal was struck by Star India for IPL broadcasting rights in 2008, a nine-year contract worth approximately $90 million covering 2008–2017.
Upcoming broadcasting rights
IPL council committee expected bid for next 5 year broadcasting rights to be between $850–$900 million.Amazon (owned by Jeff Bezos) and Facebook are expected to bid for the IPL’s next five-year broadcast deal, the highest in world cricket, after the league was showcased on Twitter during the 2016 season.
Amazon and Facebook have emerged as serious contenders for digital rights of Indian Premier League (IPL) after Sony Pictures Networks India (SPN) decided not to bid for it. Board of Control for Cricket in India (BCCI) had planned to issue an invitation to tender for digital rights for IPL from 2018 before the start of this year’s edition which will run from April 7 to May 27.
Amounts for past rights
BCCI must win the IPL broadcast rights for three years, which is for a minimum of $850 million. Amazon and Facebook are expected to bid for the IPL’s next five-year broadcast deal, the highest in world cricket. The price is expected to be around $1 billion. According to a top executive, who did not wish to be named, Amazon and Facebook could be bidders as both companies have budgeted through 2018.
The BCCI has also entered into separate agreements with sports marketing agencies IMG and Insel Enterprises, under which IMG handles advertising sales for international cricket events (including the ICC World T20) and Insel manages commercial activities for the BCCI. Both agencies have done extensive work for cricket-related events and sponsorships with their respective dealings with the ICC and BCCI.
Current rights
Presently, IPL broadcasting rights on Sony’s TV channel “Sony ESPN”. UTV holds the IPL Media rights and this deal is valid till 2018. The broadcasting deal of 2017 was renewed for a period of five years by the BCCI. Where Sony has replaced STAR India as the broadcaster.
Prior to joining Star India, Sahara owned the rights to telecast the tournament. In 2008 paid approximately 24 million USD to broadcast it on a number of channels across India. Including at least ten regional ESPN channels.
Before the IPL, Sahara paid around 2 million USD to broadcast a total of eight cricket matches. For over the past nine years, including about one hundred and fifty local matches. The deal with Star India states that in 2009. The company will pay around 9.7 million USD (44 lakhs INR) per match for the 2010–11 IPL season. The amount comprises a five-year contract plus the opportunity to renew for up to three years. In addition to paying the rights fee. Star has agreed to produce a minimum of eight Twenty20 internationals per year for each team. As part of its coverage and merchandise sales.
Conclusion:
IPL broadcasting rights expected that the new company buys the IPL rights. Will have to spend a huge sum of money to acquire these rights. The BCCI has earned a huge amount of money through these rights. This figures out if the BCCI will have to spend a huge amount of money. Then it’s an imported product in India.
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