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Should You Opt for A Masters in Digital Marketing?

by Sneha Shukla

Digital marketing careers are experiencing an upward trend due to the rising scope of the field itself. All businesses are making use of digital marketing and hence, are in need of professionals and experts well versed in digital marketing. 

So if you’re inclined towards this field and wish to make a career in it, you’re on the right path. But with the number of options available today like online digital marketing courses, fast-track courses, week-long webinars as well as postgraduate level programs, you might be confused. 

In this article, we’re going to review one of the most popular options – a master’s in digital marketing. So let’s begin by understanding what the course is about. 

What is a master’s in digital marketing program?

A master’s in digital marketing program is generally a 1-2 year diploma course in digital marketing. The basic eligibility criteria for the course is a graduation degree from a recognized college or university along with entrance exam scores depending on the institution. 

What does it teach you?

It not only teaches you relevant digital marketing skills but also trains you in the business-level aspects. Continue reading to find out what exactly the curriculum includes. It is divided into 2 main skills – digital marketing skills and executive skills. 

The digital marketing skills will include subjects like Search engine optimization, search engine marketing, organic social media marketing, Facebook and Instagram ads, online reputation management, affiliate marketing, WhatsApp marketing, website building, app store optimization, content marketing, video marketing, email marketing, marketing automation, integrated marketing, and many more subjects.  

The executive skills focus on managerial and soft skills like interview training, resume writing, presentation skills, Microsoft and Google workspace training, the art of pitching and negotiation, client briefs, agency culture, and structure, etc. 

A blend of digital marketing and agency skills is one of the reasons that differentiate a master’s program from other formats of learning digital marketing. Additionally, digital marketing involves using many types of tools and software which is also taught hands-on in these programs. 

How much will it cost? 

The fees for a master’s level program in digital marketing ranges between INR 3,00,000 to INR 25,00,000 in India whereas it costs approximately 3,000$ to 15,000$ internationally. The fees and the syllabus of the course are not directly related. 

There are many institutes offering a masters in digital marketing that have an amazing faculty and syllabus in place and aren’t even a burden to a student’s pocket. And even if you decide to opt for an expensive course, here’s what your ROI might look like. 

What’s the salary package after completion? 

If we look at digital marketing salaries holistically, they are extremely well-off. Companies are willing to pay a good salary to candidates who are practically able in digital marketing irrespective of their age or previous educational background. 

So if a student pursues a masters-level program, then it makes them an in-demand candidate and allows them to bag jobs directly at the mid-senior management level. 

The entry-level packages could range from INR 4,00,000 – INR 6,00,000 LPA depending on the job you opt for. It differs for all different roles. Further, it can increase by 10-12% yearly as your experience keeps increasing. 

So, should you opt for a master’s in digital marketing program?

In our opinion, a master’s in digital marketing program is a very good career-boosting option for all learners who are sure of making digital marketing their primary career. 

These courses prepare candidates not only for digital marketing but how to ace in the corporate world which is extremely important today. 

Also, they give you in-depth practical knowledge without which a student’s digital marketing journey is incomplete because it involves many technical aspects. 

It may seem like a big investment and hence you must think through all factors before making a decision. But rest assured that the placement and salary opportunities post-completion of a master’s program are extremely good. 

Are you clear with all information regarding a master’s in digital marketing? Is there something you’re struggling with and would like to know more about? Leave your views in the comments section below. 



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