The newest version of Snapchat includes a new toggle switch for users, integrating it with the California Privacy Rights Act. This new update will allow users to decide whether they want their content to be able to be saved or shared. With this new update, Snapchat has made an effort to safeguard user’s rights and privacy by giving them the option of opting out of these features.
Ever since our inception in 2011, Snap Inc., formerly known as Snapchat, has been a leader in social media and mobile app development. The company has been growing and expanding ever since, included with the purchase of Bitstrips in 2012, which provides Snapchat with a new way to photos.
The purpose of this article does not suggest that Snapchat has violated any laws; however, the company has changed their privacy tools for users to be able to share or save content. With this update, the company is specifically complying with the California Privacy Rights Act by adding a toggle switch for users that allows them to decide whether they want their content to be shared or not.
The California Privacy Rights Act of 2003, which came into effect in the year 2004, is an act that was designed to protect users’ privacy rights and allow individuals to determine whether their information may be shared or sold to third party companies. It gives users the choice of whether being tracked or not. The law also grants organizations 60 days from receiving a request from a customer in order to comply with the request. Companies that do not abide by this law will be fined $2500 per violation.
The California Privacy Rights Act is one of the strictest laws in the United States, as it protects users’ privacy and gives them options on how they want their personal data to be used. Prior to this update, Snapchat would automatically send all messages that were sent via their app to the user’s phone numbers, which could be tracked and targeted by third parties. This latest update, however, allows users the chance to decide whether they want their content shared with third party companies, or not.
This update represents the next step in Snapchat’s growing technical capacity to overcome its reputation as an unsafe app. It also shows that Snapchat is attempting to provide users with more options and a stronger sense of privacy than they have previously had. This update also opens them up to be able to comply with the strict laws that protect their privacy.
With the new addition of this toggle switch, Snapchat has continued their trend of moving towards better user experience and functionality.
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