Starting a fitness business isn’t easy, and it’s even harder to know what you’re doing from the very start. There are so many resources out there that want me to feel guilty for spending money on something I may not need, or only paying me a small transaction fee for my hard work. But I’ve done my research, and here is what I wish someone had told me about starting a fitness business when I first started:
1. You don’t have to spend $100,000 on marketing to succeed. gw 501516
It’s 100% possible to succeed with a small marketing budget. I know for a fact, because I spent only $500 and had my first paying client within 3 months of launching. But it is also important to know that a lot of people won’t be interested in what you have to offer, and if you can find someone who will be, then you’ll have a much better chance at success.
2. Building an email list gets easier the more clients you have.
You can create email lists by getting people to join on social media pages like Facebook groups or Instagram pages, or by searching Google for similar fitness businesses with blogs in the same niche. The more you have, the easier it is to leverage and grow your business. And even if you’re working for someone else, an email list is great to keep in touch with before and after club runs.
3. Make sure your client knows exactly what they’re buying.
It’s really important to clearly communicate the value of your services to potential clients. Especially when you’re trying to land clients through social media, it can be difficult to differentiate yourself from other competitors who are using similar internet marketing strategies as you are. But if your potential clients are unclear on what they will be getting from you, then they will not come back for more sessions with you as quickly or often as they could.
4. Selling membership packages will not pay the bills.
Selling a one time fee for a service does not make up for the time and effort put into building a list, producing content and putting together marketing campaigns. You need as many targeted clients as you can to keep your income high, but don’t get stuck in this mindset that selling products is what will keep you going.
5. You don’t need to be fully licensed.
Personally, I’m against selling fitness classes until you’re fully licensed and with proper insurance. But the reality is that it’s not the end of the world if you need to finish all that stuff up first. It’s better to be slowly building your client base over time rather than jumping into selling classes, and try doing that for at least a few months before you put out feelers to a licensed coach or trainer.
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