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What’s on Google’s First Page: The SERP

by Sneha Shukla

What’s on Google’s First Page: The SERP


Google SERP stands for Search Engine Results Page. It is the page Google provides when you search for something on their site. SERPs are a powerful tool for marketers and SEO specialists, as they can help them see what keywords people are searching for most often. However, SERP also has limitations as well. In this article, we will be looking at the SERPs on the first page of Google!


SERP First Page: 


The first thing you should know is how Google ranks each SERP based on its algorithm (the “algorithm” being the set of rules by which something is judged). Many factors determine if you rank well on SERPs, such as keyword relevance, quality content, backlinks from trusted sites, social media influence, etc. Still, the SERP’s load speed is one of Google’s foremost ranking factors.


SERP Ranking Factors: 


Here are a few other SERPs ranking factors to keep in mind when trying to rank higher on SERPS: Domain Authority, PageRank, and Linking Root Domains:


  1. Load Speed Factor: One of Google’s foremost rankings factors for SERPS is their page loading speed because it shows how quickly your website loads. A slow or nonfunctional site will not provide an enjoyable user experience, and high bounce rates can be expected from such sites. You should also avoid using software that slows down your pages, like video players with ads or widgets that require too much data (such as scripts), resulting in buffering delays before content is loaded.


  1. Domain Authority: This is determined by the number and quality of links coming into your site as well as other metrics such as social media influence, backlinks from trusted sites, etc. High domain authority can help you rank better under certain keywords that have lower competition. Still, it will not likely make any difference for highly competitive ones like “exercise” or “weight loss.” That said, if you want to do keyword research, it’s best done with tools that don’t require an account (like SEMrush), so they won’t factor in your DA score, which could skew results one way or the other.


  1. PageRank: This is Google’s calculation of how important any page on their website is based on how many pages link directly to it as well as its age (older means more important). It should be noted that there are many ways to increase your PageRank artificially, but the SERP algorithm will detect and punish for this, so don’t waste your time.


  1. Linking Root Domains: A linking root domain refers to any site that links back to you, such as a blog post on another website with an inbound link pointing at your homepage or product page, etc. The more domains linking back to you from high-quality sites (such as Forbes), the better because it shows other sites trust them enough to link back, and their content is relevant enough readers may want to click through too.


SERP also has some limitations that you need to know:


There are six limitations to SERPs that you need to know for your inbound marketing strategy, so you don’t waste time trying to rank higher in SERPS with little or no chance of ranking highly in organic results. Here they are!


  1. Keyword competition (The more competitive the keyword, the harder it will be to get ranked) 


  1. Difficulty of Inbound Links (Links from high authority sites such as Forbes and Huffington Post mean a lot!) 


  1. Domain Age (How long has your domain been registered?) 


  1. Page Load Speed Factor Risk (Is there any risk on slow loading speeds? Google ranks slower load times poorly.) 


  1. Linking Root Domains Risk (More links from more linking root domains mean higher SERP rankings!) 


  1. Page Rank Risk (Higher domain authority means greater SERP ranking potential, but it won’t help much for less competitive keywords)


The SERP is the most important page on Google. It’s where a searcher finds what they need – or don’t know to look for, but want now. So, when it comes down to it, without a SERP, there would be no search engine at all! If you’re interested in seeing how well your site ranks on the SERP, then check out Zutrix SERP checker online!

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