Since launching in 2005, Cyber Monday has grown significantly every year and Adobe predicts it will continue to grow. The last few years have set records with $2.29 billion in sales in 2013, $3.34 billion in 2014 and $5.03 billion to date this year on Nov 29th at 12:58pm EST based on aggregated and anonymized data from the top 100 US retailers. This is a 27% increase compared to last year’s Cyber Monday total of $4.45 billion.
Adobe Digital Insights found that Cyber Monday online sales were up 16% over last year’s totals and caused a record-breaking $1.45 billion in online sales between midnight and 2pm EST on Nov 29th, 6% more than 2014’s total during the same period. Online shoppers spent an average of $103.63 per order, compared with an average of $92.41 on Black Friday.
“Cyber Monday 2015 follows the same trend we’ve seen since the inception of this online shopping holiday in 2005 – that it’s growing every year, and sales are increasingly coming from mobile devices,” said Tamara Gaffney, principal analyst and director, Adobe Digital Insights. “This year, Cyber Monday set a record for mobile traffic at 29%.” […]
“Cyber Monday spending is being driven by demand as much as inflation,” said Gaffney. “The fact that online sales are continuing to grow at a fast pace is a testament to the overall strength of the online retail market, and reinforces how critical it is for retailers and brands to have a strong presence in the digital channel.” […]
Digital download sales were also up 38% compared to 2014. Up-sells, or cross-selling products related to an item people were buying on retailer websites improved conversion rates by almost 55%.
Adobe Digital Insights found that e-commerce is the fastest growing channel by a wide margin, and will continue to be dominated by digital downloads and online shopping for the foreseeable future. Mobile e-commerce will influence a higher level of sales this year than last due to a stronger focus from retailers.
“It’s an open question whether Cyber Monday will continue as an online shopping holiday in 2016,” said Gaffney. “Shoppers are increasingly using Cyber Monday to begin their holiday shopping instead of waiting for Black Friday. If this trend continues, it will be interesting to see how retailers and brands react by changing their traditional discounting patterns.”
| Homepage | Click Hear |
